Entrinsic is a digital culture
& communications agency.
At the speed of light, SOCIAL MEDIA has
become a seamless part of our lives.
And it's more than a technological phenomenon. It's a cultural one.
Entrinsic understands your need to engage with that culture, and helps you find your
natural home in the online social sphere.We build corporate social media strategies
that energize brands, empower communications, and bring communities to life.
Entrinsic is also a proud producer of Social Media Week Toronto.


Entrisic SCO - Social Content Optimization - The Future of Analytics Proven to Supercharge Engagement. Guaranteed to Boost KPIs. Instantly Connect Your Business Goals with Social Media.
Entrisic Clients Powered by SCO

Our Team

Eli Singer
Eli Singer
Founder and President
Carolyn Contois
Carolyn Contois
Executive Director of Client Services
Anthony Wolch
Anthony Wolch
Executive Creative Director
Rebecca Brown
Rebecca Brown
Executive Director of Content and Strategy
Mike Ulrich
Mike Ulrich
Chief Financial Officer
Sara Falconer Meaghan Housley Kyle Carpenter
Sheng Sinn Steve Harris

Eli Singer

Founder and President

Eli Singer's involvement in blogging at the cusp of this new medium landed him in Marketing Magazine's Ones to Watch 2006. Today, Eli offers distinctive thought leadership in the world of social media.

His membership in the iMedia25 Class of 2011 Internet Marketing Leaders and Innovators recognizes Eli as a key influencer in interactive marketing who not only excels in his own business role but executes on innovative ideas, shares them with peers and consumers, and pushes this vital field to new levels of success and significance.

The Webby Awards, the leading international honour for websites, interactive advertising, online film & video and mobile, has appointed Eli as its Canadian Ambassador.

Before launching Entrinsic, Eli worked at Segal Communications, the exclusive Canadian representatives for Facebook, with the specific mandate of developing sustainable brand communities for TD Bank and Playstation inside the social network. Prior to that Eli was at Cundari, where in 2006 he pioneered Social POV — one of Canada's first social media practice areas in a fully integrated advertising agency.

In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He created Casecamp, Canada's social media unconference.

Eli holds an honours degree from The Richard Ivey School of Business.

Carolyn Contois

Executive Director of Client Services

Carolyn has always had a curious mind, the belief that anything is possible, and the tenacity to achieve real business results in partnership with clients.

Carolyn brings deep integrated global brand management experience spanning three continents and top creative and strategic agencies including CP+B in Toronto, Three Drunk Monkeys in Sydney, TBWA/Chiat Day in Los Angeles, and BBH in London. Additionally, she has led the charge on numerous blue chip brands, such as Visa, Smirnoff, Sony Ericsson, Cadbury, Kraft, IKEA, British Airways, and more.

In addition to developing award-winning campaigns at multi-national global agencies, Carolyn has also developed a real entrepreneurial spirit. She currently brings a great deal of perspective and energy to heading up the account management team at Entrinsic while leading all client business.

When she's not busy innovating and creating change at Entrinsic, she's busy collecting stamps on her passport and literally hitting the wall with her recent rock-climbing and sailing pursuits.

Anthony Wolch

Executive Creative Director

Anthony has a strong focus on social media and a deep passion for storytelling and story building, ensuring contagious conversation.

His entry into all things digital happened in Scandinavia, which continues to lead the creative charge and set the tone for globally awarded digital advertising. Anthony spent almost three years as executive creative director for Publicis in Helsinki.

From Northern Europe he returned to Toronto to work as executive creative director at the world's first digital agency Organic. Today, Anthony has more than 18 years of creative and leadership experience. He has worked on many high-profile brands, including Coca-Cola, Audi, Discovery Channel, Proctor & Gamble, Nike, Wal-Mart, Bank of America and Nestle. His agency experience involves creative strategy and strategic creative, design and typography, and short and long-form writing.

Anthony studied Fine and Performing Arts at Simon Fraser University and Life Drawing at the Central Saint Martins College of Art and Design in London. He holds a diploma in Advertising Design from George Brown College.

Rebecca Brown

Executive Director of Content and Strategy

Rebecca is unhealthily fixated on creating social media experiences that make people talk. Her expertise is in creating and amplifying social content, ensuring that the right people, in the right time, in the right place, are served compelling content seamlessly.

Rebecca was a pioneer in the "mom blogger" space and her years of experience as a web publisher and community owner inform her approach to client work. Her close relationships with media and online communities plays a critical role in helping clients succeed.

As the owner of Bunch Family Inc., Rebecca worked closely with clients including Gap Kids, Old Navy, Yahoo! and McCain Canada on content and influencer strategies, including a focus on events that connect the online and offline worlds.

Rebecca is a contributor to The Grid, National Post and Today’s Parent Magazine. She's the Festival Director for Social Media Week Toronto and the President of Rec Room Agency, on top of being a key member of the Entrinsic team.

Mike Ulrich

Chief Financial Officer


Sara Falconer

Community Manager

Sara is a community manager for Entrinsic, where she strategizes and executes social media for some of the top brands in Canada. Previously, she led the growth of online communities for WWF-Canada, now recognized as one of the most engaged charities in the country. She holds a BA in Media, Information, Technoculture and Film from UWO, and an MA in Media Studies from Concordia.

Sara is in high demand as a strategist, consultant and conference speaker. She was the community manager for the 2011 Social Media Week held in Toronto, and now serves on the SMWTO Advisory Board. She also teaches social media marketing and social media for social change at George Brown.

In what little spare time she has, Sara reads comics, plays bass, and is a freelance journalist with over 15 years of experience, covering community news, environment, and human rights issues.

Meaghan Housley

Community Manager

Meghan was one of those early adaptors who just couldn't wait for her school friends to join Facebook. Naturally, she's delighted to now find herself working in social media. Meghan comes to Entrinsic after working as a lifestyle editor and journalist, writing for such publications as the National Post, the Grid and BunchFamily.ca.

Meghan studied journalism at Centennial College and also holds a BA in Classics from Dalhousie University. She plans to use her Ancient History and Literature knowledge to win a game of Jeopardy!-some day.

Kyle Carpenter


If big ideas came up with themselves, you wouldn’t need a guy like Kyle.

A journalist-turned-copywriter, Kyle has had a busy two and a half years in the industry. Starting with the wildly popular script "Future Hipsters," Kyle now has dozens of web videos and commercials to his name, including work for Google, RBC, Days Inn and Sobeys.

Born into a music industry family, Kyle started his career as a freelance entertainment writer for DailyXY and CHARTattack. During his collegiate years at McGill University, he served as an editor at The McGill Tribune and completed editorial internships at Exclaim! Magazine and DRIVEN Magazine in Toronto.

Outside of the office, Kyle plays drums in the odd band, sees as many standup comedy shows as possible, and manages fantasy sports teams with the passion of a Bears-era Mike Ditka.

Sheng Sinn

Group Account Director

Sheng is equally thrilled stumbling upon the latest nonsensical meme as he is digging through a 1000 pages of research on retail packaged goods price elasticity. The right and left side of his brain are perpetually locked in battle, and a winner has yet to be declared

Sheng has spent over a decade in the industry, working with, creating, and leading integrated teams at top agencies including DDB, BBDO and Leo Burnett on some of the world's most influential brands like Pepsi, Tropicana, Gatorade, Mercedes-Benz, Michelin, Clorox, Labatt, Anheuser-Busch, Sony, Sears and TD.

When Sheng's not helping to build brands, he's geeking out searching for the next thing in fringe cinema, figuring out what to do with his nearly 500 DVDs in an age of streaming and creating complex metadata-based automated playlists for his ever expanding music collection.

Steve Harris

Research & Analytics, CWA, ISP

Steven is chief statistician, taking and translating our metrics and data into insights we use to enhance what we build. Currently completing his Master of Science in Information System, Steve specializes in multi-channel analytics and data integration, and strives to incorporate digital metrics into the greater corporate intelligence systems of our clients to provide true, actionable, insights and measurements.

With over 10 years experience working in the web analytics and the digital strategy space, Steve has provided technical guidance, reporting and measurement tactics for a number of enterprise clients including 3M, CNN, Spafax Interactive and Air Canada.

Maintaining a balance between business savvy, technology, development and statistics, Steve was one of the first Web Analysts certified by the Web Analytics Association (CWA). He holds a Certificate of Web Intelligence from the University of California, Irvine, and the Information Systems Professional (ISP) designation from the Canadian Information Processing Society.

engagementlabs logo

Engagement Labs acquires Toronto Social Media Pioneer Entrinsic

We’ve joined the Engagement Labs family and are proud to be part of a team that’s building next generation social media communication and business strategies that delivered unparalleled success to brands and agencies alike.

Want to learn more, please reach out to:
Eli Singer, Founder of Entrinsic via
eli.singer@entrinsic.com / mobile at 416-566-2322

Paul Allard, CEO of Engagement Labs
paul.allard@engagementlabs.com / mobile at 514-831-4245

To view the full press release, click here