Jeff Novak is the calm hand who guides our projects. He is currently a Group Account Director at Entrinsic. With over a decade of experience in digital project management and client services, Jeff has extensive expertise in program design and delivery. While Director of Client Strategy & Innovation at Social Media Group, Jeff led the social media strategy development of numerous programs for clients like 3M, SAP and The Princess Margaret Hospital Foundation. Jeff also brings expertise in pharma, healthcare and consumer packaged goods, having managed social media programs and accounts for Johnson & Johnson, Research in Motion and The Heart and Stroke Foundation.

Jeff holds a Bachelor of Arts degree in Political Science with a minor in business from the University of Western Ontario, along with a project management diploma from the University of Toronto.

Femma is the woman you talk to when you want to get things done. In addition to providing quick, responsive account management, Femma brings a powerful strategic voice to the table, and has conceived and executed complete customer engagement projects since joining Entrinsic.

Femma earned a BA in psychology from the University of Ottawa, and brings to Entrinsic her experience with a truly eclectic roster of brands, ranging from the CSI franchise, Fox Home Entertainment Group and NBC Universal Canada to international beverage purveyors such as Carlsberg and Pilsner Urquell, to Hasbro and WalMart. This diversity of experience allows Femma to adapt to any situation, and help clients get the most out of their social media programs.

Rob is the Swiss army knife at Entrinsic. Whether you need solid account management, an event coordinated or a project handled delicately, Rob is the guy to see. He’s got a knack for creative strategy that uses cutting edge technology without overcomplicating things.

Rob believes in the power of people — he follows the ebb and flow of online culture and helps clients understand the real people that make up any community. He grew up in Charlottetown, PEI and is a journalist from the old school — he attended college and university in PEI, studying newspaper reporting.

While he's got an old school foundation, his experience is pure digital — over a million people have read his work online. In the last 10 years he's written thousands of articles for the web and managed large-scale communities and content sites. He’s worked in large newsrooms, virtual environments, and social media and marketing agencies. A nerd's nerd, Rob is always up for a round of gaming or an in-depth discussion on the merits of superhero movies.

Steven is chief statistician, taking and translating our metrics and data into insights we use to enhance what we build. Currently completing his Master of Science in Information System, Steve specializes in multi-channel analytics and data integration, and strives to incorporate digital metrics into the greater corporate intelligence systems of our clients to provide true, actionable, insights and measurements.

With over 10 years experience working in the web analytics and the digital strategy space, Steve has provided technical guidance, reporting and measurement tactics for a number of enterprise clients including 3M, CNN, Spafax Interactive and Air Canada.

Maintaining a balance between business savvy, technology, development and statistics, Steve was one of the first Web Analysts certified by the Web Analytics Association (CWA). He holds a Certificate of Web Intelligence from the University of California, Irvine, and the Information Systems Professional (ISP) designation from the Canadian Information Processing Society.

Building on a background in journalism, Chris is an advanced writer, editor and digital content creator who has applied his skills across the public, private, non-profit and media sectors. His engrossing online content portfolio varies in subject matter from fashion and pop culture to technology, business and international development.

As a community manager at Entrinsic, Chris develops creative, thought-provoking messages and identifies the most effective ways to start lively conversations around them online.

Chris has a natural affinity for arts and entertainment writing, developed through years of arts and entertainment consumption. He holds a Bachelor of Journalism from Carleton University and a Master's degree in communication and culture from Ryerson and York universities.

If you've got a problem, Kyle has a creative solution. He's a wizard with words and has the ability to take big ideas and brings them to life on digital paper.

Born into a music industry family, Kyle cut his teeth as a music journalist for CHARTattack and DailyXY after earning a Bachelor of Arts degree in English Literature from McGill University.

During his collegiate years, he served as the McGill Tribune's Arts & Entertainment editor for two years and later became the paper’s copy editor. He also completed editorial internships at Exclaim! and DRIVEN Magazine in Toronto, learning the art of transforming concept into copy along the way.

He has stacks of published work ranging from ad copy to short fiction, and spends his spare time as a freelance writer for several online publications.

Kyle brings his writing chops and sharp sense of editorial strategy to Entrinsic, where he makes sure the social world is friendly for brands, too.

Amanda Lynne is a self-proclaimed arts n' tech nerd. Ex-contract worker, her inability to decide between industries led her to work as in large scale events / festivals at the same time as she was leading digital marketing initiatives in the arts and corporate industries. Finally working for both under one umbrella, she is excited to take on one of Canada's top digital culture festivals and improve Canada's spotlight on social media. Amanda Lynne was selected to be Harbourfront's first social media instructor and is a member of Theatre Ontario’s new media advisory board. In her spare time (of which she still has a few precious moments), she'll be doing yoga at the Y or cooking at home — she makes a raw chocolate mousse that has changed lives. True story.

Select past projects include: Edmonton Fringe Festival, Toronto Fringe Festival/#FringeTO, WriteNOW! Festival of New Works, Toronto Port Authority’s Sail-In Cinema, Pride Toronto, City of Toronto, Special Events — Nuit Blanche, Cavalcade of Lights, Olympic Torch Relay Ceremony, Family Day.

Richard is the grease that keeps Entrinsic's parts moving. Logistics. Service Procurement and Relations. Facilities Management. Project Coordination. Production Manager. Copywriter/editor. Photographer. Detective. Bartender. Bouncer. Director of First Impressions. Mad Hatter.

Richard has a B.A. in Public Administration and Governance from Ryerson University and has over 10 years experience supporting public sector executives in a variety of roles. He used to be heavy into cos-play until he realized he was a super hero in real life.